Bruno Magli

The 8th Dongguan China Shoes·china Shoetec Unveils Today in Dongguan
Explore New Business Opportunities with Shoe Industry
Facing the global economic environment, it becomes urgent for China’s footwear industry to transform and upgrade strategically. The premier footwear sourcing fair – The 8th Dongguan China Shoes . China Shoetec (Autumn 2008) has its grand opening today (October 30) at GD Modern International Exhibition Center, Houjie, Dongguan. The 3-day show will open until November 1, highlighting new market & business opportunities and break-through in design, fashion and technologies, serving as the one-stop sourcing platform for middle-to-high footwear, materials and machinery to international buyers & visitors.
Officials from Dongguan Government, Deputy Mayor of Putian, Deputy Consul General of Consulate General of The S.R. of Vietnam in Hong Kong & Macau, guests and leaders from local & overseas associations including Federcalzature (Italian Shoe Trade Federation), Malaysia Footwear Manufacturers Association, The Federation of Thai Industries The Footwear Industry, Vietnam Leather & Footwear Association, Hong Kong Footwear Association, Guangdong (Dongguan) Shoe-Making Machinery Association, Taiwan Shoemaking Machinery Committee, Dongguan Leather & Footwear Association, etc, have attended the opening ceremony.
Exhibition area of this edition reaches 22,000sqm, 500 exhibitors from Mainland China, Hong Kong SAR, Taiwan Province, USA, UK, Australia, Spain, Malaysia, Brazil, etc., gather under one-roof, displaying their latest products to worldwide buyers. The exhibition has also gained enormous support from industry associations for organizing pavilions, including CCCLA pavilion, Hong Kong Footwear Association pavilion, Dongguan Leather & Footwear Association pavilion, Taiwan Association of Machinery Industry pavilion, Dongguan Shoe-making Machinery Association pavilion, and Putian Footwear Association pavilion who made their debut at Dongguan China Shoes.
Explore New Market Opportunities with Shoe Industry
As a premier sourcing & trading platform and to match with market needs, organizers of Dongguan China Shoes . China Shoetec have arranged series of concurrent activities for exploring future development direction of shoe industry. Newly launched “Brand & Design Galaxy” let visitors get in touch with the latest design & updated market elements. Various brand shoes from Italy including De Fonseca (Slippers / Indoor Shoes), SIC (Children, Young Fashion Men & Women), Campanile (High Quality Men & Women), Vic Matie’ (Women Fashion), Bruno Magli (High Quality Men & Women), etc, have been displaying to showcase the fashionable style & design of renowned Italian brands. Besides, Hong Kong shoes designers’ manuscripts are displayed to unveil the concepts & ideas in the creation of fashionable products.
Numerous seminars are being held concurrently to explore shoe industry development: “How Design can Help to Build up a Brand”, by president of Federcalzature (Italian Shoe Trade Federation) to share with industry players on the success of Italian brands; “Design Changes China Shoes”, spoke by representative of Hong Kong Shoes & Bags Designers Association, designer from famous Chinese brand AoKang, design director of DHD London Ltd., to discuss how “design” can affect the development of Chinese shoe industry.
Exploring new markets is another pursuit of many shoemakers / traders. According to statistics, 220 million pairs of shoes are consumed in Russian market per year, while China is one of the major shoe exporting countries to Russia. To provide more knowledge on this emerging market, organizers have specially invited Russian market expert to speak on “The Secret Code of Russian Footwear Market”, to analyse the existing situation of China’s shoes in Russian market, and to provide practical information and tips on developing Russian market. Moreover, market information of footwear industry in Asian countries & areas will be displayed, including Japan, Malaysia, Thailand, Vietnam, Philippines, Indonesia, India, Taiwan and China.
To enhance shoes & materials making skills & quality, Vice-chairman of China Leather & Footwear Industrial Research Institute will speak on “Leather Shoes Standard and New Leather Materials Research Results”.
Concurrently held with The 8th Dongguan China Shoes, World Footwear Industry Development Forum will gather representatives of worldwide footwear industry to discuss and explore on “Development, Transition, Upgrading – Footwear Industry Breakthrough and Win-win Path”.
Support from Local & Overseas Buyers
To maximize the exhibiting results to exhibitors & to provide an effective trading and communicating platform for industry players, organizers have spent great effort in conducting series of extensive buyers promotion activities to invite buyers from all over the world. Buyers & visitors from various countries and regions including USA, Japan, India, Australia, UK, Korea, Singapore, etc, have pre-registered to visit the show, including international shoes buyers, department stores & retailers such as Agnes.b, Payless ShoeSource, Nike, New Balance, Coles Group, H&M, OTTO, JC Penny, Adidas, Swire, Li & Fung, Sears Holding, Gap, etc. International buyer delegations from Netherlands, Russia, Vietnam, etc, have also registered to visit.
Different enterprises will react differently to the transformation & upgrading of industry. Based on partial statistics, 80% exhibitors express their intention to develop domestic market besides focusing on export sales. To cater the needs of exhibitors & market changes, organizers have been putting effort on developing domestic market on top of overseas buyers’ invitation. Promotion has been carrying out in the major sales & distribution hubs of China, in order to attract buyers, distributors, retailers, traders from all around China to source at the show.
Dongguan China Shoes · China Shoetec is jointly organized by China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts (CCCLA), Messe Düsseldorf China Ltd., Adsale Exhibition Services Ltd. and Guangdong Modern Convention and Exhibition Management Co., Ltd. It is the only professional shoes exhibition in Dongguan as well as the UFI-approved event that offers the best one-stop sourcing platform for middle-to-high end footwear, materials and machineries in Asia.
1) Cut the ribbon at opening ceremony
2) VIP Tour
3) Fashion show display fine collections and lead the trend
for more information, please visit www.cantonfootwear.org
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